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The film's crew consisted of 20 members two of Perepu's twelfth grade friends were the associate directors. Sesh and Perepu chose to work with a low budget to make the project a feasible one, considering the genre's appeal. Pre-production phase began three months after the scripting work commenced. Sesh and Perepu worked on the screenplay for ten months. Prasad V Potluri of PVP Cinema agreed to bankroll the film and Sesh's friend Ravikanth Perepu was chosen to direct the film it marked the latter's debut in Telugu cinema. Sesh wanted to make a thriller film with the missing of a three-year-old being the backdrop. The film's concept was inspired by an incident in actor and filmmaker Adivi Sesh 's life when he felt scared for a four-year-old girl and her friends at a school in Jubilee Hills, Hyderabad.
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After meeting Ria, Jaya conspires to raise the girl as her daughter because she had lost her own husband and unborn daughter in a car accident. Jaya reveals that Karthik wanted to kill Ria and arranged the attack on Shwetha, after which Jaya found Ria in Bobby's custody. Rishi meets Jaya at her farmhouse, where Ria is hidden. Rishi watches a MMS in the murderers' phone sent by Jaya instructing to kill him. That same night, Khanna's murderers attack Babu and Rishi, and Babu is killed in the process of shooting the murderers to death.
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In custody, Bobby is killed by Jaya in an act of self-defense. They meet Jaya and Chowdary and get Bobby arrested. Khanna is killed in Marriott, and Babu confesses to Rishi that he saw Bobby kidnapping Ria. ACP Jaya and Inspector Ravi Chowdary investigate the suicide case. Rishi sees height markings of a child on a wall, and before he could react, Shweta commits suicide in his presence. He confronts Shweta, who refuses to acknowledge that Ria is imaginary. Unfortunately, Ria is seen nowhere in the footage, which makes Rishi doubt Shweta's mental condition. Perplexed, Rishi later watches a closed-circuit television video footage of the masked men attacking Shweta on the day when Ria went missing. He added that Shweta went into a coma and post-recovery started claiming that she had a five-year-old daughter named Ria. Karthik recalls Shweta being attacked by two masked men before a school to steal her car. Posing as Vasanth Khanna, a police officer, Rishi meets Karthik and learns that the couple was childless. Babu, who helps them in transporting drugs, saves Rishi on humanitarian grounds. Rishi begins an informal investigation which fails many times, also inviting the ire of two African-American gangsters in the city. Rishi also learns about Karthik's brother Bobby, a drug addict who regularly visits her home. She laments that no one else, including Karthik, believes that Ria actually exists. Rishi meets Shweta at a restaurant and learns her five-year-old daughter Ria is missing. He hires a car from Babu Khan, a travel agent, takes a SIM card on his sister's address and stays at Hotel Marriott. In the present, Rishi, who still loves Swetha, leaves for India on the pretense of attending a relative's marriage. They studied medicine in the same college and wanted to marry, but her father arranged an alliance with an entrepreneur named Karthik. Rishi, a San Francisco-based investment banker, gets a voice call from his ex-girlfriend Shweta after a long gap.
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